How to Get Visibility with Large Food Retailers

When it comes to retail, especially food retail, marketing through target-specific brands–such as Supermarket News which reaches buyers and influencers at food retailers & wholesalers–can help you realize your company’s potential.  Here are a few things to consider when evaluating branding and awareness options for your marketing investments.

What is the Potential to Reach a Targeted Audience?

When you place online or print ads in a target-specific brand, you are marketing directly to a target audience rather than a general one.  This approach allows you to reach a market niche that is engaged and interested in the type of product or service you’re offering. If you’re selling food, beverage or specialty products, an ad placed in Supermarket News will attract potential buyers who are looking for food and retail products for their establishments.

As an example, there are 30,000+ subscribers to Supermarket News Magazine and the website www.supermarketnews.com gets more than 700,000 monthly page views.  If you place the same ad in a general-interest magazine with a less specific readership, you reduce the likelihood that those readers will be interested in your product. When choosing which media outlet will attract the right customers and prospects, consider not only the focus of the content, but the demographic profile of the audience.

Influential
Decision-Makers

82%

82%

involved in purchasing products,
services and/ or supplies

Company Types

  • Retailers
  • Wholesalers
  • Food Associations & Agencies
  • Food Brokers
  • Manufacturers
  • Educational Institutions & Others

Is the Brand Credible?

Food retail is big business, estimated at over $1 trillion in sales across all segments. Supermarket News is the most trafficked website and largest total audience in the industry, delivering decision makers and influencers who can take your business to the next level.

While an online banner may be capable of reaching a larger number of potential consumers, that doesn’t mean the consumer will trust a product that appears on a website he or she isn’t familiar with. Target-specific websites and magazines have loyal readerships built on trust. If a loyal subscriber of a magazine or website sees your ad there, they’ll be more likely to see your product or service as credible and trustworthy.

Supermarket News (SN) is the brand food-retail professionals count on for the competitive intelligence, news, and information to make smart business decisions. In addition to being the news and trends leader, providing next-level data and information is a pillar of SN’s content positioning. With exclusive rankings (Top 75 Retailers, Independent Power Players, Top 10 Online Retailers), as well as primary research reports (Whole Health, Center Store, Fresh Foods), SN is the most trusted destination for industry information.

Does the Media Outlet Offer Integrated Marketing Programs That Deliver Results?

Supermarket News offers the largest and most engaged audience in food retail. The expansiveness of the audience not only provides widespread scale, but also a critical mass for more targeted food retail marketing promotions based on demographics or topical interests. SN also delivers the most ways to reach this audience, whether it be through the magazine, website, eNewsletters, mobile or live events. From tactical lead generation and product announcements to broad, strategic brand building and thought leadership, more advertisers turn to SN to help deliver their marketing message.

Learn how to attract retailers and promote your specialty and fresh food products, contact us today

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